Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen today announced the winners of its 11th annual Automotive Advertising Awards celebrating the most memorable TV ads that aired during 2016. Toyota’s spot was triumphant as the Automotive Ad of the Year.
Nielsen announced today that it has received Media Rating Council (MRC) accreditation for its viewability integrations with Integral Ad Science and Moat for desktop display and video viewable GRP estimates in Digital Ad Ratings.
Nielsen has announced the commercial availability of its national out-of-home reporting service and that ESPN will be the first client. This opt-in service will provide ESPN and other television networks that subscribe with program and commercial ratings for live through live + 7 days of time-shifted viewing.
Today, Nielsen announced the official rollout of its U.S. e-commerce measurement solution, delivering a comprehensive total consumer view of 90% of fast-moving consumer goods online sales within the U.S. market.
By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, Nielsen’s Everyday Analytics suite will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers.
Nielsen has announced the renewal of contracted services for data insights and analytics for RaceTrac convenience stores. As an analytics provider, Nielsen will expand its services to now measure more than 450 RaceTrac convenience stores, covering market metrics for Georgia, Florida, Louisiana and Texas.
Nielsen has realigned the on-premise licensed dining channel of TDLinx into five sub-channels designed to more accurately reflect the current state of this major segment of the on premise environment in the U.S.
Nielsen’s Quick Screen is a cost-efficient innovation tool that allows FMCG manufacturers to quickly test new product ideas and measure their potential. Quick Screen brings quantitative rigor to previously untested innovations—resulting in quick results without compromising on data quality.
Lazer Broadcasting has signed a multi-year renewal agreement with Nielsen Audio. The renewal agreement is across Lazer Broadcasting’s 12 stations in Nielsen Audio-rated markets including Sacramento, San Jose, Riverside, Oxnard-Ventura and Santa Maria.
On March 1, Nielsen Total Content Ratings will have a limited commercial release that will allow subscribing media companies to use their data externally as a way to demonstrate the viewership to their cross-platform content.
Univision has signed a multi-year agreement with Nielsen Audio. The renewal covers all of Univision’s 64 owned and operated stations in 16 markets, which include the top 10 U.S. Hispanic markets, with an audience reach of more than 16.1 million listeners per week.
Nielsen announced today that Pet Retail Brands, the third-largest pet specialty retailer in North America, has chosen Nielsen as its primary analytic provider. With this announcement, Nielsen further expands its coverage within the growing pet retail channel.
Nielsen today announced that CBS Television Stations has signed a multiyear renewal agreement for Nielsen’s Local Television Measurement. The renewal provides local market ratings insights for CBS owned and operated stations in 17 U.S. markets.
Nielsen today announced the launch of Nielsen Product Insider. With this launch, Nielsen’s robust market measurement and Homescan Consumer Panel data are combined with Label Insight’s industry-leading cloud-based product attributes.
Nielsen today launched its Benchmark Media Optimizer. This new solution is an intelligent media allocation tool that allows brands of all sizes to make informed, data-driven decisions, without the requirement of a custom marketing mix study.
Nielsen has announced plans to expand Nielsen Scarborough, the market-leading, in-market consumer insights service, to local markets nationwide. The expansion will add 59 DMAs to the 151 currently measured.
Nielsen and FMI today released a preview of its “Digitally Engaged Food Shopper” analysis. The introductory set of insights from this joint, multi-year initiative offer a comprehensive look into the behaviors, motivations and expectations of the digitally engaged food shopper.
Nelsen today announced the launch of cross-device verification which will be powered by its Digital Ad Ratings. Under the new methodology, Nielsen will conduct measurement of the accuracy of cross-device graph providers, offering an independent third-party measure of their efficacy in verifying consumer identity.
Nielsen today announced that Entravision Communications Corp., a leading media company that reaches and engages U.S. Latinos across acculturation levels and media, has signed a multi-year renewal agreement for Nielsen’s Local Television Measurement.
Further enhancing the Nielsen Total Audience Strategy, the data from the AT&T set-top boxes, integrated with Nielsen’s gold standard panels, will offer high-quality measurement that leads to a greater understanding of audiences and their viewing trends.
The multicultural Millennial population consists of almost half of the Millennial generation (42%) and represents local markets that drive 47% of the total U.S. gross domestic product. Nielsen’s new Multiplier Effect report explores key aspects of this population.
Today, Nielsen announced an expansion of its Connected Partner Program member roster. The newest crop of partners include retail-focused companies such as: 1010data, ciValue, Neogrid, Clear Demand, and RangeMe.
Nielsen, the industry's leading source for music data and insights, today released its 2016 U.S. Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
Nielsen, the world's leading measurement company, and JD.COM, one of China's largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.
Nielsen and Label Insight, a cloud-based product data refinery platform, announced today, a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry.
Nielsen today announced the launch of advanced analytics through Digital Ad Ratings (DAR). The new service, DAR Publisher Insights, allows digital publishers to unlock analysis from advertising campaign data in a way that articulates the unique value proposition of their audiences and properties.
E-commerce retailers stand to benefit from shoppers' continued affinity for online shopping, according to Nielsen’s 2016 holiday trend report. Consumers across all generations are spending more online, however Millennials are leading the way with 25% planning to increase their online expenditures this holiday season. Overall, 19% of U.S. shoppers are planning to spend more online, up from 17% in 2015.
Today Nielsen (NYSE: NLSN) announced the launch of the Nielsen Shopper Essentials Suite, which provides a complete interactive view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes.
Nielsen announced the release of the 2016 Nielsen eSports Report, a comprehensive look into consumer interaction with one of the fastest growing past-times in the U.S. The second annual report is the most robust of its kind, offering unique and valuable insights into the now 14% of Americans aged 13 and older who are avid fans of eSports.
Nielsen announced that it plans to leverage its Portable People Meter technology and panelists to measure out-of-home viewing for national television clients. Clients that subscribe to this service will receive audience estimates that combine in-home television viewing with out-of-home viewing based on its PPM panels.
Today, Nielsen announced that it will open its consumer packaged goods data and insights to third-party analytic companies on a historic and broad scale, with the launch of the Nielsen Connected Partner Program.
Nielsen today announced that brands can leverage an advanced marketing optimization solution, made available by Nielsen Marketing Cloud and RevTrax SmartOffers®, that continuously updates offer creative based on real-time changes in consumer behavior.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Nielsen and EthniFacts announced today the launch of the Nielsen Intercultural Affinity Segmentation, which combines the power of Nielsen Homescan Panel with EthniFacts’ CulturSort cross-cultural survey.
Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.
Nielsen announced today that as part of its ongoing effort to advance television measurement, it will expand the use of its Portable People Meter™ technology to provide direct persons measurement for local TV ratings.
Nielsen and Profitero have formed a strategic alliance to provide Profitero’s Digital Shelf 360 suite to CPG companies in Canada. Together, Nielsen and Profitero will allow CPG companies to correlate online performance with actual sales data.
Nielsen and Vision Critical, a leading cloud-based customer intelligence platform provider, have announced a strategic alliance that will enable clients to better understand their customers and build more authentic customer relationships.
Nielsen Marketing Cloud today announced an insight collaboration with i2c, the unique partnership between Sainsbury's and Aimia that specialises in data-driven insights and strategies designed to influence shopping behaviour, build brand loyalty and enhance the shopping experience for customers.
Nielsen announced that by mid-2017, it will provide all electronic measurement in its local television ratings across all 210 designated market areas (DMAs). Nielsen will incorporate Return Path Data from set-top boxes and other electronic measurement into local services, including the 140 TV markets currently measured by paper TV diaries.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Technology-savvy consumers are increasingly motivated by new advances in automobile tech, particularly around safety and convenience, when making a new car purchase. However, a lack of familiarity with connected vehicles and some lingering privacy concerns around these technologies remains as an obstacle to wider adoption and increased sales.
Hispanics are a key demographic to watch, especially in a presidential election year, according to 'From the Ballot Box to the Grocery Store: A 2016 Perspective on Growing Hispanic Influence in America,' a Nielsen report released today.
Nielsen (NYSE: NLSN) today announced that Bahakel Communications, a leading media company that owns and operates 14 television and radio stations across the United States, has signed a multiyear agreement for Nielsen’s Local Television Measurement.
Nielsen and Food Marketing Institute have announced a strategic analytic alliance to uncover comprehensive insights on the “Digitally Engaged Food Shopper.” Results from this multi-year initiative will focus on current and future digital shopping behaviors, incorporating perspectives from top retailers, CPG manufacturers and technology providers.
The Nielsen Marketing Cloud has announced a mobile data collaboration with Bridge Marketing, a leading mobile data and technology company, which provides Nielsen with Bridge’s oneAudience Deterministic Mobile data.
Nielsen (NYSE: NLSN) today announced the launch of Social Content Ratings, the most comprehensive measure of program-related social media activity across both Facebook and Twitter. This launch marks the first time that social TV insights across Facebook and Twitter will be measured with a standardized, third-party methodology and shared with the industry.
In the midst of a contentious presidential election season, consumer confidence in the U.S. is on the rise. Despite the uncertainty and starkly contrasting rhetoric around key economic issues, Americans remained optimistic in the second quarter, as confidence increased three points to 113. In contrast, the global consumer confidence index for the same period was flat at 98.
Nielsen today announced that clients can choose a viewability provider within Nielsen Digital Ad Ratings to create viewable, human, demographic ad measurement that best supports their digital ad campaign goals.
Today, Nielsen (NYSE: NLSN), the music industry's leading data information provider, announced the 2016 Nielsen Mid-Year U.S. Music Report for the six-month period of Jan. 1, 2016, through June 30, 2016.
Nielsen’s annual Breakthrough Innovation Awards recognize America’s unsung household heroes. In conjunction with announcing the winners, Nielsen also issued the fifth edition of the U.S. Breakthrough Innovation Report at Nielsen’s U.S. Consumer 360 event in Las Vegas.
For the first time, N-Score will offer a “Fan Affinity” score that will quantify a celebrity's fan base to fit particular content or brands. This will provide the industry with a quantifiable way to research celebrities and brands based on fan behavior, complementing intuition in order to help inform talent decisions with actionable metrics.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Nielsen Consumer Neuroscience today announced the launch of an advertising research solution that will set a new standard for marketers looking to elevate their advertising creative and optimize in-market performance.