We launched our radio measurement service in 1942, and began measuring television audiences in 1950. Much of our knowledge and data comes directly from consumers themselves, via Nielsen Families. Nielsen Families are the key to our data’s authenticity, and we offer consumers a range of opportunities to provide us with feedback about their shopping and media use, some of which you may have already heard about.
The opinions and experiences of all Nielsen panelists, including Nielsen Families, enrich our view of the marketplace and ensure that our research accurately reflects consumers' shopping and media habits.
You may be, or have already been, invited to be a part of Nielsen research, and we encourage you to accept our invitation.
Many people are familiar with Nielsen because of our TV Ratings. TV Ratings play a significant role because they tell the media and advertising communities how many people watched a specific program—key information for everyone from brands to advertisers to television networks.
In its most basic sense, a TV Rating is the percentage of a specific population that watched a particular piece of content or ad. In the television realm, this can be anything from a network comedy to a sports telecast to a news network during a given time.
By becoming a Nielsen Family, you are able to…
When you become a Nielsen Family, your participation helps the media and advertising communities know which programs you and people like you watch.
Your participation as a Nielsen Family is confidential, and no one is identified in the TV Ratings.
Being a Nielsen Family costs you nothing! In fact, as a thank you, you’ll receive gifts for your continued participation in the Nielsen TV Ratings.
Our analysis and insights help to inform the decision-making processes of brands and content providers as well as the research activities of universities, and more. Your participation is important to these organizations and their role as influencers and drivers of the consumer experience.
We value your contribution, and we protect your privacy. Nielsen will never use your personally identifiable information to advertise, promote or market third-party goods or services to you. We will not license, publish or sell any information we collect from you that can be tied to an individual user such as your name, email address, postal address, etc.
Homes are scientifically selected to be representative of cities across the United States. First, a county within a state is selected. Next, within that county, a group of block areas are chosen. Specially selected homes within that block area are then contacted to participate as Nielsen Families.
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Strictly through chance. We cannot ask every home to participate, so we carefully select a sample of homes in your community to represent the entire TV audience. To be statistically accurate, it is essential that our samples be randomly selected. Every household in the U.S. has a chance of being selected, no matter where it is located.
No, unfortunately not. We are sorry, but our guidelines prohibit us from including homes where a household member is employed by, or is a principal owner in the television or media industry.
Yes, the envelope may have contained either a short survey about television viewing that we would like you to complete and return in the postage-paid envelope, or the envelope may have contained a letter inviting you to participate in the Nielsen television ratings.
Our Field Representatives are highly trained professionals who want the chance to tell you about the exciting opportunity to participate in the Nielsen ratings. All of our Representatives carry a Nielsen photo ID badge to identify them. If you are unsure about the person at your door, you may call us at 1-800-237-6493.
Contact us. Our representatives are available to answer your questions, whenever they may arise.
Call 1-800-237-6493 and provide the Nielsen representative with your name and Nielsen HH ID number.
We do send letters and postcards to potential participants from our production facility in Florida. It is our way of introducing ourselves, in hopes that you will fill out the television diary soon to come.
Yes, every year we mail over one million paper diaries to randomly selected sample households across the U.S. in both First Class and Priority Mail envelopes. Nielsen rigorously controls how the diaries are packaged and delivered to the U.S. Post Office for mailing. If you have further questions about an envelope you received from us, please call toll free, 1-800-237-8611.
First, our interviewers will always identify themselves by name and as a representative of The Nielsen Company. Please feel free to double-check and verify that we placed the call to you or your telephone number. You may call us on this toll-free number: 1-800-237-8611.
Your family was selected to participate in the Nielsen TV Panel. Even though you are currently living away from home you are still part of the family. It is important for you to continue your normal viewing and have it taken into account. Our Nielsen TV Ratings information lets TV, cable networks and local TV stations know how their programming is doing.
We measure what TV programs are being watched in your dorm or home by all persons, and do the same with others across the country.
Your information is transmitted directly to our servers and not shared with other panelists. Keeping your viewing information confidential is very important to us; we do not disclose any personal data collected.
As well as representing your community in the TV ratings, you will receive a gift for your participation. All we want you to do is to watch TV like you normally would.
Nielsen uses a combination of publicly available telephone, address, and Census information to select homes for our diary and meter panels.
Absolutely not. The information from your home is held strictly confidential. You will never be approached by anyone selling something because you participated in one of our surveys.