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  27 February GUCCI Reigns As The Most Coveted Luxury Brand in the World – According to Nielsen’s Latest Global Luxury Brands Survey  
     
  21 February  Nielsen To Launch Homescan™ Consumer Panel In China

 
     
  14 February  Half The World’s Consumers Would Give Up ‘Convenience Packaging’ to Help The Environment, but Less Inclined to Forgo Packaging That Provides Hygiene & Protects: Nielsen Survey
 
     
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Trends & Insights

 

Consumers and Designer Brands: A Global Nielsen Report

In the face of a rapidly shifting retail landscape, the luxury brands sector
continued to climb to new starry heights in the past few years. The
latest Nielsen survey on designer brands reveals that consumers remain
enraptured by the allure of luxury, and there are generous payoffs for
designer brands that dare to diversify.

     

 

Packaging and The Environment : A Global Nielsen Consumer Report

There's no doubt about it: Green is the new black. With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer's dream. Concern around packaging waste is increasing at a higher rate than any other environmental issue, yet when it comes to shopping for everyday essentials, are consumers really willing to put their money where their mouth is?

     

 

Consumer Confidence, Concerns and Spending Intentions: A Global Nielsen Consumer Report

In the face of mounting global economic and social pressures, consumers across the globe are slowly tightening their belts.  According to the latest Nielsen Global Consumer Confidence Survey, global consumer confidence has fallen from 97 to 94 in the last six months



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Nielsen launches world-leading Homescan panel in the Greater China region. Click below to view video story
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