In the face of a rapidly shifting retail
landscape, the luxury brands sector
continued to climb to new starry
heights in the past few years. The
latest Nielsen survey on designer
brands reveals that consumers remain
enraptured by the allure of luxury,
and there are generous payoffs for
designer brands that dare to diversify.
There's no doubt about it: Green is the new black. With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer's dream. Concern around packaging waste is increasing at a higher rate than any other environmental issue, yet when it comes to shopping for everyday essentials, are consumers really willing to put their money where their mouth is?
In the face of mounting global economic and social pressures, consumers across the globe are slowly tightening their belts. According to the latest Nielsen Global Consumer Confidence Survey, global consumer confidence has fallen from 97 to 94 in the last six months