| Our
Services in Action |
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Clients work
with our services on a daily basis to make fundamental, fact-based
decisions about core business activities.
Brand Management
Our solutions help brand managers improve their understanding
of consumers, develop effective and efficient promotional campaigns,
make fundamental pricing decisions, understand and respond to
distribution problems and improve the return on investment in
their marketing programs.
Category
Management
Our services and tools help retailers and manufacturers evaluate
and manage store assortment, product introductions, promotions
and other activities designed to attract consumers and maximize
category performance in the retail stores.
Sales Management
Manufacturers’ sales teams work with our services to build
closer relationships with their retail partners, demonstrate
the importance of their products in the context of a retailer’s
overall performance and build sales volume.
Consumer
Purchasing Dynamics
Understanding consumers lies at the heart of virtually all ACNielsen’s
services. Clients work with us to examine consumer behavior
from many different perspectives, understand what consumers
are thinking and doing in the marketplace and anticipate what
they will do in the future.
Strategic
Planning
Our information and analytical services provide a firm, fact-based
foundation for strategic planning and decision-making in marketing,
sales, product development and production-planning.
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Business
Issues
Brand
Dynamics
Category
Dynamics
Competitive
Analysis
Consumer
Loyalty
Distribution
Market
Dynamics
New
Brand Launch
New
Product Introductions
Pricing
Product
Opportunities
Promotion
Efficiency and Effectiveness
Retail
Performance
Understanding
the Consumer
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