Improved category management can be a key driver of growth in revenue and profits for retailers and manufacturers. Our services enable both client groups to plan strategies and take actions to build category performance through better pricing, assortment, product development and promotions.

Select a topic below for more information on how ACNielsen can help your category management needs:

Price
What are the price points for achieving a retailer’s category objectives?

Category Dynamics
What segments and brands are driving category growth?

New Brand Launch
What is the impact of new items on category sales and is their sales performance on target with category objectives?

Competition
What is the competitive category positioning in the marketplace?

Retail Performance
What are the business development and financial opportunities for the category?

Promotion Efficiency and Effectiveness
How can the frequency and effectiveness of category promotions be optimized?

Understanding the Consumer
What is the behavior and mindset of the category buyer?

Market Dynamics
What are the specific category and product challenges?