ACNielsen | LifeChoices is a global ACNielsen study of how habitual out of home eating and drinking behaviour becomes established, the heuristics underlying them, and the impact of weight gain concerns in modifying choices.

The ACNielsen | LifeChoices report will provide unparalleled insight for anyone interested in the broader dynamics of out-of-home food and drinks choice today, and in the context of obesity. In-house research is usually narrowly focused in an area of choice or moment of time - why product A at time B - whereas LifeChoices will allow you to ‘zoom-out’ for a bigger picture of out of home consumption dynamics.

The LifeChoices study was conducted by ACNielsen Qualitative units in 21 markets worldwide:

The study used minigroups of four participants taking part in three hour discussions.

• Width and breadth: 84 groups across 21 markets
• Depth: Using DeltaQual, ACNielsen's leading-edge cognitive psychology based qualitative service
• Local results: Individual reports for all 21 markets
• Global insights: An overview narrative report as well as a presentation file covering the global findings and implications for your industry

Purchasing the LifeChoices Report

Global LifeChoices:

• Global summary with reports for all 21 countries, US$32, 000.
• Global report with a minimum any four country reports, US$16,000 - US$18,000 (depending on markets)
• Optional extra: 1/2 day presentation/workshop: US$9000 + T&E.
• 1 1/2 hour telephone/Internet presentation (global or Summary only): US$3500

LifeChoices Asia:

• Global and Asian summary with reports for 12 Asian markets, US$19,000.

Country Reports:

• US$1,500 - US$2,500 depending on market.
• Country presentations can be arranged through a local ACNielsen office.

To purchase your LifeChoices report, or for more information, please call your ACNielsen client service expert.