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What's Hot Around The Globe: Insights on Household Products (PDF, 360kb)
The 2007 What’s Hot around the Globe report encompasses a global overview and insights, examines
five geographic regions and covers 29 separate household product categories including: aluminum foil;
brooms/ brushes/mops; cleaning cloths/sponges; cleaning systems; laundry stain removers/boosters;
plastic storage bags; bleach/ammonia; toilet care; auto dish detergents; garbage bags; insect control; hand
dish detergent; air fresheners; fabric softeners; household cleaners; kitchen paper/towels; batteries; and
laundry detergents. |
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Marketing Mix Modelling for Successful Strategic Marketing (PDF, 776kb)
Market response evaluation is a field of marketing research observed closely by brand owners and advertisers for its incomparable importance to brand development and sales. This issue of Nielsen Consumer Insights presents key learnings from Nielsen's cumulative experience in Marketing Mix Modelling across categories and brands in the consumer products industry.
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The Hard Discounter Report: An Overview of Aldi and Lidl in Europe (PDF, 3.22mb)
The current millenium has heralded the emergence of discounters across Europe and the recognition of a new force in developing retailing. Over the last few years, the growth of this format has taken many retailers and manufacturers by surprise and triggered a clear need for response strategies to capitalize on the growth trend. |
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What’s Hot around the Globe: Insights on Personal Care Products (PDF, 523k)
This 2007 edition of What's Hot Around the Globe: Insights on Personal Care Products looks at the fastest-growing categories and product areas across 69 markets around the world, based on their value sales increase from 2005 to 2006. The consumers and these markets make up more than 75% of the world's population, contributing more than 90% of the world's GDP. |
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What’s Hot around the Globe: Insights on Growth in Food and Beverages (PDF, 828k)
This 2006 edition of What’s Hot Around the World – Insights on Growth in Food & Beverage Products looks
at the fastest-growing categories and product areas across 66 key markets around the world, based on their
value sales increases from mid-year 2005 to mid-year 2006. The consumers and these markets make up
more than 75% of the world’s population, contributing more than 90% of the world’s GDP. |
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What’s Hot around the Globe: Insights on Growth in Household Products (PDF, 587k)
This is the latest in ACNielsen’s series of reports on the fastest-growing product areas and the underlying drivers of category growth around the world. This edition focuses on Household Products – categories that contain products used around the home to keep it clean and running smoothly. Examples include dish, laundry and hand detergents; brooms, brushes and mops; bleaches and disinfectants; batteries; and plastic and aluminum wraps and bags.
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The Power of Private Label 2005 - A Review of Growth Trends Around the World (PDF, 682k)
How big is the Private Label market globally? Why is Switzerland the largest market? Could the Private Label business become as big in the United States as it is in Switzerland? What’s happening in the developing markets? Looking across categories, where is Private Label most prevalent? Is Private Label expanding into new categories? The Power of Private Label starts to answer these questions by looking at the latest Private Label information from across the globe. |
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What's Hot Around the Globe - Insights on Growth in Food & Beverages 2004 (PDF, 1.6MB)
This report is the continuation of our popular series focusing on identifying those categories in the area of Food & Beverage that are experiencing the fastest growth on a global basis. This new study focuses on retail purchases in 59 countries and analyzes data across 89 categories.
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What's Hot Around the Globe - Insights on Growth in Personal Care (PDF, 1.7MB)
This latest study in ACNielsen's ongoing Executive News Report series looks at the fastest and largest growing categories within Personal Care around the world and the key drivers behind that growth. In order to gain a true perspective on the many areas within Personal Care nearly 60 categories were reviewed across 56 countries. |
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Global Mega Brand Franchises - Extending Brands within a Global Marketplace (2003) (PDF, 794k)
Today’s global consumers connect with brand franchises that symbolise trust, offer a specific expertise and group products logically. Expertise, Trust, and Logically related categories are the three key attributes driving the creation of Global Mega Brand Franchises. Leveraging some or all of these attributes is a distinct advantage when trying to extend a brand beyond a core product category or home geography. ACNielsen’s findings are based on an examination of more than 200 brands from more than 50 manufacturers across 50 countries in the Fast Moving Consumer Goods (FMCG) industry. The study highlights the 62 brands that meet ACNielsen’s criteria in identifying Global Mega Brand Franchises. |
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The Power of Private Label - A Review of Growth Trends Around the World (2003) (PDF, 1.1 MB)
Since ACNielsen’s last look at the global Private Label market in 1998, the size and penetration of Private Label has continued to grow and evolve, capturing the interest of manufacturers, retailers and consumers alike. In our current study, The Power of Private Label, ACNielsen looks at the growth of Private Label during the period 2002 to 2003, focusing on the variances across both countries and categories. The study also includes a country and category review of the pricing of Private Label compared to its manufacturer branded counterparts. |
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What's Hot Around the Globe - Insights on Growth in Food and Beverages (2002) (PDF, 649k)
ACNielsen's report on growth categories around the world began at the request of a number of multi-national manufacturers and retailers that are looking to grow their business globally through new market and category expansion. This report focuses specifically on growth within the food and beverage industries. Growth trends on categories that fall into the Health Care area (e.g. cough and cold remedies, diet aids, vitamin and nutritional supplements, etc.) were not included in this report. |
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Reaching the Billion Dollar Mark - A Review of Today's Global Brands (2001) (PDF, 3.6MB)
The ACNielsen Global Brand Report identifies those brands that have sales over a billion dollars as well as a geographic presence in all of the major regions of the world. The study findings are based on data from thirty countries, and although one may question if this is truly a global study with only thirty countries represented, these key markets account for 90% of the world's gross domestic product (GDP) and are spread across all of the core geographic regions.
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