Global

Global Mega Brand Franchises - Extending Brands within a Global Marketplace (2003)  (PDF, 794k)

Today’s global consumers connect with brand franchises that symbolise trust, offer a specific expertise and group products logically. Expertise, Trust, and Logically related categories are the three key attributes driving the creation of Global Mega Brand Franchises. Leveraging some or all of these attributes is a distinct advantage when trying to extend a brand beyond a core product category or home geography.  ACNielsen’s findings are based on an examination of more than 200 brands from more than 50 manufacturers across 50 countries in the Fast Moving Consumer Goods (FMCG) industry. The study highlights the 62 brands that meet ACNielsen’s criteria in identifying Global Mega Brand Franchises.

The Power of Private Label - A Review of Growth Trends Around the World (2003)  (PDF, 1.1 MB)

Since ACNielsen’s last look at the global Private Label market in 1998, the size and penetration of Private Label has continued to grow and evolve, capturing the interest of manufacturers, retailers and consumers alike. In our current study, The Power of Private Label, ACNielsen looks at the growth of Private Label during the period 2002 to 2003, focusing on the variances across both countries and categories. The study also includes a country and category review of the pricing of Private Label compared to its manufacturer branded counterparts.

ACNielsen Global Services Executive News Report: What's Hot Around the Globe - Insights on Growth in Food and Beverages (2002)  (PDF, 649k)
ACNielsen's report on growth categories around the world began at the request of a number of multi-national manufacturers and retailers that are looking to grow their business globally through new market and category expansion. This report focuses specifically on growth within the food and beverage industries.  Growth trends on categories that fall into the Health Care area (e.g. cough and cold remedies, diet aids, vitamin and nutritional supplements, etc.) were not included in this report.

Reaching the Billion Dollar Mark - A Review of Today's Global Brands (2001)  (PDF, 3.6MB)
The ACNielsen Global Brand Report identifies those brands that have sales over a billion dollars as well as a geographic presence in all of the major regions of the world.  The study findings are based on data from thirty countries, and although one may question if this is truly a global study with only thirty countries represented, these key markets account for 90% of the world's gross domestic product (GDP) and are spread across all of the core geographic regions.

Asia Pacific

Consumer Confidence Survey (2003)   (PDF, 1.7 MB)
The ACNielsen Asia Pacific Consumer Confidence Survey is a regular syndicated online consumer survey, gathering information from regular users of the Internet across Asia Pacific on their attitudes and preferences and consumption of media, products and services across different markets.

United States

Consumer & Market Trends Report (2003)
ACNielsen's seventh annual Consumer & Market Trends Report is a nearly 70-page magazine-style report detailing the news and trends shaping the consumer packaged goods industry. It has become a must-read publication for the CPG industry.