Online Research Grows Up
Consumer research over the Internet has come of age. Although pioneered in the US and Scandinavia in the late 90s, it now comprises an ever-growing part of ACNielsen’s business.

Are Online Surveys as Accurate as Offline Surveys?
Many major corporations are turning to the Internet to measure consumer and business attitudes, perceptions, and intentions.

Make Your Online Advertising Spend Accountable
Anything new breeds skeptics, and the struggle for acceptance of online advertising has been no different: Why should I include online advertising as a part of my advertising arsenal? Does it really work?

Conducting Multi-Country Focus Group Discussions on the ‘Net
While there are a lot of things to consider before conducting Multi-Country Online Focus Group Discussions (MCOLFGDs), the advantages and speed of this method far outweigh any set-up considerations.

Asia Leads Global Car Ownership Aspirations
Towards the end of 2004, ACNielsen conducted an online survey amongst consumers in 28 countries to measure current and future car ownership intentions.

Fortune Favours the Brave: Use New Technology to Drive Competitive Edge
Refer to the ‘Information Super Highway’ today and you’ll sound positively old fashioned. Technology over the past 10 years has progressed at lightning speed and things continue to evolve.