Consumer Needs and Motivations
It's widely acknowledged by marketers that consumers neither do what they say, nor say what they mean, and addressing this conundrum is perhaps one of marketing's greatest challenges.

Taking the Mystery Out of Mapping
In any product or service category consumers have images of brands and the people who use them. Brand mapping is a tool marketers can use to delve beneath the numbers and obtain a rich yet easy-to understand picture of how consumers see the market.

When it Comes to Customer Service, Loyalty Breeds Forgiveness
Companies on a cost-reduction mission must be relieved to know that they can build consumer satisfaction and loyalty without “over-servicing” them. This seems to contradict the common belief that “Consumer is King!”

Consumers Control the Success of Your New Product Concepts
At the heart of any successful product repositioning or new product launch, is a new idea — a concept or message that is motivating to the consumer and relevant to their needs.

Old Habits Die Hard
Many of the 100 plus countries ACNielsen operates in are developing markets so a research problem we frequently see is helping marketers decide how to introduce global branded products to new customers in developing markets.