Managing the Product Marketing Mix
The most delicate balancing act a brand manager must perform is to devise and then continuously fine-tune their overall marketing mix.

Does Your Pack Make it to the Finishing Line?
A great many shopping decisions are made at point of purchase where packaging is the brand’s key communication tool.

Assortment Analysis
It is important for clients to track performance of their product variants in a particular category and be able to gauge the impact of introducing a new variant to that category.

Every Day Low Price - An Emerging Trend
Everyday Low Price (EDLP) is a term that most suppliers and retailers are very familiar with, particularly those that keep abreast of overseas retailing trends.

Pricing for Success
In the recent uncertain economic times it has become imperative for marketers to better understand the dynamics of their brands in the market place.

In-Store Display and Retailer Catalogues Drive Promotional Sales
Manufacturers in the Australian grocery market spend more than AUD$4 billion on trade promotions each year - more than 3 times as much as on above-the-line advertising.