|  Leveraging rich location information to gain competitive advantage
TDLinx is the leader in Location Information Management (LIM), providing marketers and marketing service companies with universal coverage and unique codes for every store in retail trade channels and for every outlet in on-premise trade channels. Clients include leading consumer packaged goods manufacturers, alcohol beverage companies, and the promotion, merchandising, technology and marketing services companies that serve them.
Universal Coverage
TDLinx delivers the industry-accepted standard TDLinx Channel Database. Updated daily and delivered to clients monthly, the database encompasses over 725,000 store/outlet locations, 11,500 accounts and up to five layers of account hierarchy.
TDLinx — One Number
TDLinx Codes are unique identifiers for every retail location and on-premise outlet in the database along with every hierarchy level — store/outlet, buying office, owner, distribution center, wholesaler, regional office, corporation and holding company. TDLinx enables you to:
- Aggregate to a common customer view
- Integrate disparate data and activity
- Communicate seamlessly on a code-to-code basis
- Evaluate in any frame of reference
With a systematic and repeatable process.
TDLinx Structure
TDLinx retail hierarchies allow data
and activity to be rolled up vertically
by both account and supplier affiliation
to gain a comprehensive view of the
retailer. TDLinx market
configurations facilitate analyses
by any standard county-based
market definitions including
media (DMA and MSA), and scanner
(ACNielsen SCANTRACK) geographies.
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