Better merchandising decisions based on a holistic understanding of demand, consumer and market intelligence

A superior understanding of markets and consumers has always been a source of competitive advantage for retailers. In today’s complex markets, consumers have an ever increasing number of attractive options to fulfill their shopping needs. To maintain or increase the loyalty of their most important consumers or attract new and profitable consumers, retailers are finding it necessary to plan with increased consumer focus and at a more granular level. Many current merchandising tools lack the ability to effectively handle these planning requirements.

Retailers utilizing the DemandTec/ACNielsen offering can tap into the most powerful combination of information, modeling science and global analytic insight found in the marketplace today. Now, retailers can run a variety of pricing, promotion and merchandising scenarios and models that instantly evaluate impact. These insights enable retailers to optimize and execute consumer-centric pricing and promotion plans and thereby better meet profitability, market share, and long-term customer goals.

Fundamental Questions, Strategic Insights

DemandTec software applications enhanced with ACNielsen consumer and market insights provide data-driven, fact-based answers to fundamental merchandising questions, such as:

• What are the best pricing and promotion strategies to drive profits, sales, or market share?
• Who are my best customers? How can I increase my share of their wallet?
• Where else are my customers shopping and for what items?
• What is driving changes in my market share?
• How can I make my promotions more effective?

The ability to answer such questions and optimize pricing and promotion based on this comprehensive understanding of demand, consumers and markets, is unprecedented in retailing. These sophisticated insights will be the new basis of competitive advantage in an increasingly fragmented and competitive industry.

Included in the joint solution are DemandTec’s flagship Consumer Demand Management applications DemandTec Price™, DemandTec Promotion™ and DemandTec Markdown™ as well as decision-support applications from ACNielsen to enhance market and consumer analyses.

To learn more about how you can strategically and proactively manage your merchandising activities, please contact your ACNielsen representative.

About DemandTec
DemandTec's Consumer Demand Management software helps retailers and consumer products manufacturers strategically plan, optimize, and execute consumer demand-driven merchandising and marketing programs based on a quantified understanding of consumer demand. For more information, please visit http://www.demandtec.com.