| In today’s dynamic and highly competitive retail environment, your customers have more choices than ever. Add to that an increasingly diverse set of needs and wants and you can see why many retailers and their manufacturer partners are turning to Loyalty Marketing to drive customer value, retention and growth.
Regardless of where you are at in this evolution, Nielsen’s broad range of loyalty capabilities designed around customer knowledge, insights and action can help.
Nielsen Loyalty provides a full-service Loyalty solution for Fast Moving Consumer Good retailers and their supplier partners. We help apply a consumer-centric focus to Marketing and Merchandising strategies and tactics through custom segmentations and analysis. We integrate Nielsen analytical models and market-level data with frequent shopper data to create a complete view of the customer. Nielsen Loyalty provides reporting & analytical tools, client service, and consulting to address business issues and drive revenue growth.
Know, Build, Reward and Measure
Nielsen Loyalty helps you maximize the power of your loyalty program. We help you understand your customers completely and transform that knowledge into actions that drive value for your customers and efficiencies and growth for your organization.
Our approach to Loyalty uses this framework:
- Know all customers – down to the individual household
- Build a customer-centric focus
- Reward customers for loyal behavior
- Measure results and gauge success
Know
You know your customers – who they are, how they shop and what they buy. We help to reveal the insights.
By leveraging the depth and granularity of your loyalty data combined with our analytic capabilities, multi-dimensional segmentation and broader-market perspective, we will help you understand your customers completely and uncover deeper insights.
Build
Put your customer knowledge into action by having the right insights in the hands of individuals in your organization with the right level of analytic support. We empower teams and decision makers with proven analytic tools and consulting support that will help drive effective, customer-focused actions throughout your organization.
Reward
Your customer-focused efforts reward customer loyalty with meaningful promotional offers and product availability that will strengthen your customer relationships, differentiate your stores from your competitor’s and drive efficiencies and growth.
Measure
Measure and track results from your loyalty efforts, quantify ROI and identify opportunities to optimize tactics using our issue-based Loyalty report suite tailored to the needs of the various constituents in your organization.
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