Nielsen markets a wealth of information products, together with services and tools that help clients use information correctly to address specific business issues and decisions.

Retail Measurement
Our Retail Measurement Services (RMS) provide continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale. Clients receive detailed information on sales, market shares, distribution, pricing and merchandising and promotional activities. RMS information is available in more than 80 countries.

Consumer Panel Solutions
Consumer Panel research tracks the purchasing behavior of consumers in over 260,000 households in 27 countries worldwide, primarily through the use of in-home scanners. Panel information reveals consumers’ purchasing from all outlets they visit and provides insights into who is buying, methods of payment, use of coupons and participation in frequent shopper programs.

Assortment and In-Store Space
Our team of experts work with retailers and manufacturers around the world to deliver business-driven, easy-to-implement solutions that provide a measurable return on their investment in managing assortment and in-store space. We help them make key decisions on issues such as shelf inventories, shelf space, category growth opportunities, product listings and how best to distribute merchandising information.

Customized Research
Our diverse and powerful suite of Customized Research services help clients obtain qualitative and quantitative measures of consumers’ attitudes and purchasing behavior, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues.

BASES
Our objective at BASES is simple… to help our clients grow through successful innovation on their brands.  Our people bring this mission to life via impactful consulting that capitalizes on BASES industry-leading forecasting models, our rich databases, and our proprietary analytical techniques.  The world’s premier consumer marketers look to BASES to help them achieve better results from their innovation programs. Learn more about how BASES can help you.

Retailer Services
Our services for retailers are designed to help them understand what attracts consumers to their stores. Retailers work with us to evaluate competitive performance, increase traffic and sales, leverage their frequent-shopper data and build consumer loyalty, improve performance of their private label products and understand their results across all product classes and categories they carry.

Analytic Consulting
Our advanced Analytic Consulting Services help clients address such key business issues as pricing, promotion, marketing mix, assortment and product rationalization, category placement, category structure and in-store, in-market auditing and testing.

Decision Support
We provide clients with a wide range of software tools and delivery methods designed to put the right information on the desks of decision-makers at the moment they need it. These tools range from advanced analytical and data-management systems for sophisticated users to standard reports for end-users that are automatically refreshed when our databases are updated.

TDLinx
TDLinx has been the industry leader in providing the ability to focus, track, monitor and manage an industry-wide strategic initiative among leading CPG manufacturers and alcohol beverage suppliers. This initiative, known as LIM (location information management), combines rich customer location content with related business processes, people, and technology into a comprehensive strategy that enables effective utilization, delivery and measurement of location information to improve business performance and create long-term competitive advantage.

Account Intelligence
We deliver the most accurate and comprehensive information available about retail chains and their key personnel.  Essentially, we provide the industry’s “Who, What and Where” information to use in day-to-day interactions with retail accounts.  We compile this into an industry gold standard store database that is used to analyze market competition and execute store-level programs.

Nielsen Loyalty
Nielsen Loyalty provides end-to-end solutions and consulting support that helps retailers and their manufacturer partners maximize their understanding and return on their loyalty investment. Utilizing global technical capabilities, analytic expertise and issue-based reporting tools, our team of experts works with retailers around the world to manage and enrich their loyalty data, understand their customers completely, transform that knowledge into customer-focused actions and measure results.

Global Services

ACNielsen Global Services coordinates with local ACNielsen offices throughout the world to deliver clear, consistent information across markets. This helps manufacturers effectively understand emerging marketing opportunities for global brands. Utilizing consistent and comparable cross-country data, combined with local country information, ACNielsen Global Services provides information-based solutions to worldwide marketers with a broad international scope.