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Benchmark performance of multi-country new product launches
against previous launches
Assess a products’ success or failure before the launch by comparing product adoption and movement across countries to other similar successful introductions. Through benchmarking, learning gained in one country can be applied in another if similar conditions exist.
Global Launch Tracker takes a high-level view of brand/items launched in more than one country, as well as movement of important brands within a country. Launches can be compared within the previous two years across multiple dimensions to facilitate strategic learning that can improve new product plans and processes. Global Launch Tracker integrates store movement data with consumer panel insights to pinpoint critical success factors for a successful launch.
Global Launch Tracker provides:
- A flexible desktop application that allows you to select an individual country, fact and product, as well as the ability to view multiple products within a country or a single product across countries.
- Executive dashboard links to five dynamic reports, allowing for
product launch analysis, KPI detail and multi-product and multi-
country comparison.
- A new item selection tool that allows you to generate a list of new items locally to facilitate your selection of items for inclusion by country/category.
- Reporting in approximately 93 countries.
- Updated data on a monthly or bimonthly basis, based on local
country availability.
Global Launch Tracker allows you to:
- Build more successful product launches by benchmarking other similar brands across countries and categories.
- Identify key performance indicators and deploy your strategic plan with more confidence.
- Pinpoint local country outliers for further evaluation.
- Gain insight into your competitor’s new entry and analyze its viability for the category/country.
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