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With growth in globalization among both manufactures and retailers, the geographic boundaries that were once the defining factor for providing information to the marketers are now disappearing.
In this globalized market the leading manufactures and retailers need information that transcends geographic boundaries, providing consistency and comparability for making critical investment decisions.
In response to the growing demand for global information, Global TrackOne was designed specifically for companies that manage their business globally to be the link between local marketing operations and their global and regional headquarters. This service provides comparable in-depth views of categories and brands at local, regional and global level.
Managing Your Brand Globally and Regionally
With Global TrackOne ACNielsen experts work with you to align local definitions and reports in order to meet local and global needs in one integrated view of each category, providing detailed information for global brand management that helps:
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- Measuring regional, global categories and brand performance.
- Cross border retailer negotiation
- Tracking regional or global brand launches
- Regional promotion analysis
- Local brand and category trends
- Understanding international competitor behavior.
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