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Providing clarity outside your borders
Today’s marketplace is truly global. Retailers are expanding beyond their traditional countries. Manufacturers are branding for diverse markets. To compete, you need to understand purchasing dynamics outside your local market... To identify what works, and accurately track your performance locally and across countries
Global Track Consumer
Once you are in a market, Nielsen offers continuous services to support your ongoing business needs. Our Global Track service helps you manage your brand across countries by capturing local information in a single view, provided on a continuous basis.
Global Track Consumer is a consumer panel-based continuous tracking product that offers an integrated cross-market view of consumer category, brand and segment buying behavior. Global Track Consumer can help you understand where you have potential to gain more consumers or develop tactics to drive increased frequency and buying rates.
Global Track Consumer provides continuous, consolidated topline information while retaining the local data across markets—good for identifying share changes, monitoring the competition, or tracking new product launches from a regional or corporate headquarters.
Data elements such as market penetration, purchase frequency and sales per shopping occasion are consolidated into a single consistent view, ensuring the information is aligned at the headquarters level to provide an accurate representation of consumer behavior within and across countries.
Key Benefits of Global Track Consumer
- Consumer panel information is mapped for consistency across countries for efficient views into consumer behavior
- Executive summaries, dashboards and graphical reports are delivered electronically, in easy-to-view formats
- Panel metrics such as market penetration, purchase frequency and sales per shopping occasion, are aligned at the HQ level for accurate views across countries.
The Global Services Portfolio
With experts in more than 100 countries, Global Services has the structure and capabilities to quickly and accurately provide you with the multi-country insight you need to develop and implement your global strategy.
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