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It goes without
saying that pricing decisions are crucial - too low and you
may achieve the volume but not the margin, too high and it’s
a barrier to trial. Timing is also vital - if the competition
drops their price, do you need to follow, and if so by how much?
ACNielsen approaches
pricing decisions using a variety of methodologies, including
Brand Price Trade Off and Brand Price Choice Modelling. And
by leveraging ACNielsen Modelling and Analytical skills applied
to real life retail tracking data, the validity and actionability
of suggested price scenarios can be checked. These approaches
have been applied across FMCG, service and hi-tech industry
sectors and even in some cases by international bodies such
as the WTO.
Products
and Services for your Pricing needs:
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