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Retailer
Applications
Retailer applications
of ACNielsen Consumer Panel data are an invaluable source
of market intelligence, considering the proliferation of competitive
distribution channels. Comprehensive information on consumer
purchases, from traditional grocery stores to mass merchandisers
to specialty stores, allow retailers to understand what products
need to be stocked, where and when. With all-outlet data,
segmented by retail chain and by region, ACNielsen Homescan
offers retailers the consumer insight required to seize and
maintain competitive advantage.
Provides insight to:
- What are the demographic characteristics of my shoppers
shoppers and how do they compare to my competitors’
shoppers?
- What combinations of products make good candidates for
cross-merchandising tactics?
- Where else do my customers shop and what do they buy elsewhere?
- How well are my store brands performing?
Especially
useful for:
- Corporate headquarters can quantify the
chain’s position in the marketplace and pinpoint ways
to increase penetration, shopping frequency and market basket
value.
- Category managers can gain an in-depth
understanding of the dynamics behind category purchases.
Key business
benefits:
- Quantify the importance of categories/brands in terms
of shopper base, shopping frequency, basket ring and account
loyalty.
- Quantify position in the marketplace, and pinpoint ways
to increase shopping frequency and market basket value.
- Execute more effective merchandising programs by targeting
precise consumer segments.
- Enhance profitability by developing programs toward most
valuable shoppers.
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