How will your pricing strategy impact volume and profit?

BASES Price Advisor is a tool that helps you make better pricing decisions for a new product.  Our approach allows us to estimate the relative difference in sales potential across a wide range of retail prices.  While there are some important differences versus an analysis of price elasticity using retail sales data, it can be thought of as a consumer-based pre-market analysis of price elasticity.

Marketers can employ BASES Price Advisor at various points along the development process. If conducted early in the process prior to other concept testing, BASES can consult with you on identifying the range of acceptable prices and understanding the relative difference in volume potential across alternatives.  If conducted later in the process along with a BASES I or BASES II, the output can be linked to a BASES forecast to directly estimate the impact on sales volume.

BASES Price Advisor offers advantages vs. traditional multi-cell price tests in:

• Sensitivity: We can estimate differences in sales potential across smaller price alternatives
• Flexibility: Virtually any price point of interest will be covered in BASES Price Advisor
• Ease of Implementation: Unlike multi-cell price tests, there is no need to choose discrete price points prior to fielding BASES Price Advisor.

Analysis
The analytical process involves a respondent-level modeling of interest at each price point, using BASES proven expertise in integrating purchase attitudinal data.  Results are aggregated across all price points for all respondents and the overall relationship between price and volume is developed.

Retail Sales Index

BASES Price Advisor can also be converted to a currency value, allowing you to understand the optimal retail sales point.

Unit Volume Index
Use BASES Price Advisor to estimate unit demand across a range of
potential prices.

Contact