3 June 2008
Phoenix, Arizona, US
Nielsen and Coca-Cola Sign Global Contract
The Nielsen Company announced today it has signed a global agreement with The Coca-Cola Company, enabling Nielsen to provide integrated services to Coca-Cola in more than 70 countries. The contract extends the companies’ 70-year relationship into new geographies and additional services.

16 May 2008
Milan, Italy
Nielsen Completes Acquisition Of IAG Research
The Nielsen Company today announced that it has completed the acquisition of IAG Research, Inc., a privately held company that measures consumer engagement with television programs, national commercials and product placements. The transaction expands Nielsen’s ability to provide clients with more in-depth television and Internet analytics services.

27 February 2008

Milan, Italy
GUCCI reigns as the Most Coveted luxury brand in the world – according to Nielsen’s latest Global Luxury Brands Survey
Gucci, the flagship brand of French luxury group PPR, is the world’s most coveted luxury brand according to a global luxury brands survey by The Nielsen Company. In the latest survey, one in five global consumers said they would choose to buy Gucci (over any other luxury brand) if money was no option, making the Italian fashion brand that was revived by Tom Ford in the 1990’s the most coveted and aspirational luxury brand in the world today.

21 February 2008

Shanghai, China
Nielsen To Launch Homescan™ Consumer Panel In China
The Nielsen Company today announced the launch of a Homescan™ consumer purchase panel in China. With over 40,000 households, this will be the largest consumer purchasing panel available in China, the world’s fastest growing market. The panel’s size and design will provide marketers with a far superior capability to measure and understand the purchasing behavior of Chinese consumers.

14 February 2008

Milan, Italy
Half The World’s Consumers Would Give Up ‘Convenience Packaging’ to Help The Environment, but Less Inclined to Forgo Packaging That Provides Hygiene & Protects: Nielsen Survey
According to a Nielsen Global Food Packaging Survey, nearly one in two global consumers would give up all forms of packaging provided for Convenience purposes if it would benefit the environment, including: packaging designed for easy stacking/storing at home (49%); packaging that can be used for cooking, or doubling as a re-sealable container (48%); and packaging designed for easy transport (47%).

28 January 2008

New York, NY
Over 875 Million Consumers Have Shopped Online -- The Number of Internet Shoppers up 40% in Two Years
More than 85 percent of the world’s online population has used the Internet to make a purchase—increasing the market for online shopping by 40 percent in the past two years—according to the latest Nielsen Global Online Survey on Internet shopping habits. Globally, more than half of Internet users have made at least one purchase online in the past month, according to Nielsen.

17 December 2007

Schaumburg, IL
“Good Value” Is the Top Influencer of U.S. Grocery Store Choice, Nielsen Reports
Good value is the most important factor in determining where global consumers spend their grocery dollars, according to a study by The Nielsen Company. Sixty percent of U.S. consumers rank “good value for money” as the most important consideration when choosing a grocery store; eighty-five percent of global consumers agree.

13 December 2007

Hong Kong
Confidence Dips Globally, With Over a Quarter of the World’s Consumers Cautious About a 2008 Recession: Nielsen
According to the latest Global Consumer Confidence Study conducted by The Nielsen Company, more than a quarter of global consumers expect a global recession in 2008, resulting in a dip in confidence in 21 of the 48 markets Nielsen surveyed.

26 November 2007

Schaumburg, IL
Millennial Consumers Seek New Tastes, Willing to Pay a Premium for Alcoholic Beverages
Miillennial consumers (21 – 30 year olds) and their thirst for new experiences have a clear impact on their alcoholic beverage choices, according to a new study by The Nielsen Company. In the most comprehensive study to date of the alcoholic beverage preferences of the U.S. Millennial generation, Nielsen finds that Millennial consumers frequently seek new tastes and are willing to pay a premium for alcoholic beverages.

18 October 2007

New York, NY
Nielsen Signs Agreement with Eureka! Ranch to Expand Innovation Consulting
The Nielsen Company today announced an agreement between BASES, Nielsen’s forecasting and consulting service for new products, and Eureka! Ranch Technology, Ltd, a consulting firm specializing in new product innovation, to offer clients an integrated approach to identifying, developing, and optimizing new products.

18 October 2007

New York, NY
African-American TV Usage and Buying Power Highlighted By Nielsen
The Nielsen Company today released more insights into television viewing behavior and shopping preferences among African-Americans. The latest information, which includes insights into the shopping preferences of the African-American consumer (a buying power expected to reach $1.1 trillion by 2012), as well as television viewing trends (top ranked TV programs from the 2006-07 season) can be found at the Consumer Insight link on the Nielsen.com home page:  http://www.nielsen.com/consumer_insight.

1 October 2007

New York, NY
Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey
Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet survey.

27 September 2007

New York, NY
The In-Store Marketing Institute and The Nielsen Company Mark Key Milestones on Path Towards a Global Ratings Metric on In-Store Marketing
The Nielsen Company and the In-Store Marketing Institute, in collaboration with the P.R.I.S.M. Consortium of leading retailers, manufacturers and media agencies, today announced substantial progress in a breakthrough project that will make stores a measurable marketing medium. After reaching key research milestones, Nielsen In-Store will syndicate the data in 2008, giving retailers and manufacturers exhaustive intelligence that will help them rethink in-store marketing to improve the shopper experience.

12 September 2007

Schaumburg, IL
Majority of Americans Believe Pressure to Look Good Escalating
In a society where beauty and celebrity is an obsession, two-thirds of U.S. consumers agree that the pressure to look good is much greater now than ever before, according to a global beauty survey by The Nielsen Company. Nielsen’s research also indicates global approval of the “metrosexual” male, with the majority of consumers worldwide agreeing that it is acceptable for men to spend time and money enhancing their appearance.

5 September 2007

Schaumburg, IL
Nielsen Launches Store Explorer to Tailor Marketing Programs to Store Characteristics
The Nielsen Company today launched Store Explorer, a new web-based software product that combines data from several Nielsen sources to provide insights on all aspects of retail store conditions and their impact on brands and categories.

4 September 2007

Schaumburg, IL
OfficeMax Expands Relationship with The Nielsen Company
The Nielsen Company announced that OfficeMax, Inc. and its suppliers will utilize Cipher Web®, a consumer goods intelligent tool for data analytics. With Cipher Web, a product of Nielsen's Decisions Made Easy service, OfficeMax and its key suppliers can leverage retail store point of sale (POS) data to assess and enhance sales. The agreement signifies Nielsen's continued expansion of coverage into other channels, including the office channel. OfficeMax has partnered with The Nielsen Company since 2006.

28 August 2007

Schaumburg, IL
Headaches, Colds and Back Ache --- Most Common Health Complaints: Nielsen Global Survey
A global health survey conducted by The Nielsen Company has found that headaches, colds, sleeping problems and back aches are the most common ailments of the world’s consumers, and when it comes to their treatment in an estimated $70 billion industry, consumers are loyal and habitual purchasers of over-the-counter (OTC) self-medication products.

15 August 2007

Schaumburg, IL
Nielsen Study Examines Shoppers’ Body Language
Why do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and chocolates? It’s hardly happenstance, according to a new study by The Nielsen Company. Nielsen’s study of shopper behavior shows that consumers present distinct shopping modes at the supermarket that dictate what ends up in their grocery bags.

12 July 2007

Chicago, IL
Nielsen Company Announces One of a Kind Software Solution That Helps Suppliers Reduce Out-of-Stock Issues
Decisions Made Easy, a global business unit of The Nielsen Company, and leading provider of analytical software and services for business users at consumer goods (CG) companies, announced today the release of its unique software tool that enables CG manufacturers to leverage data directly from retailers in order to manage on-shelf availability. It is the only solution on the market that helps CG companies address availability at the retail shelf, in addition to addressing other critical business issues including retail execution and complete market reporting.

10 July 2007

New York, NY
The Nielsen Company examines Harry Potter’s vast impact on Books, Movies, Internet, Television, Music and Advertising
With the imminent release of the new Harry Potter movie as well as the upcoming book release on July 21 of the seventh and final installment in the series, The Nielsen Company released a multi-dimensional overview into the young wizard’s strong impact on the entertainment industry.

20 June 2007

Chicago, IL

Nielsen Homescan Total ShopperView Captures Largest Panel Ever to Track Non-Bar-coded Items
The Nielsen Company today unveiled Homescan® Total ShopperView, the industry’s largest panel ever created to capture non-bar-coded items. Homescan Total ShopperView is designed to facilitate the most comprehensive view available of total retail shopper and trip behavior.

5 June 2007

London, UK

Global Nielsen Survey: Consumers Look to Governments to Act on Climate Change
Ahead of the G8 Summit on Wednesday this week, where climate change is at the top of the agenda, a survey released today by The Nielsen Company and Oxford University’s Environmental Change Institute, has revealed that global concerns about climate change have increased dramatically in the last six months.

17 May 2007

Hollywood, FL

Nielsen Launches Brand3, A Revolutionary, Integrated Brand-Management Consulting Service
In a major new step in its accelerating transformation into an integrated information services organization, The Nielsen Company today announced the launch of Brand3 - Brand Cubed - a revolutionary approach to managing brand performance and growth. The announcement was made at Nielsen’s annual Consumer 360 Conference.

16 May 2007

Hollywood, FL

The Nielsen Company to Launch a National Homescan Hispanic Consumer Panel
In a major step to help its clients develop more complete insights about the unique characteristics of the burgeoning Hispanic community in the U.S., The Nielsen Company today announced that it will launch a national Homescan® Hispanic Consumer Panel, with a research sample of 11,000 households.

15 May 2007

Hollywood, FL

Nielsen Adds Revolutionary Capabilities to Its Web-Based Information Delivery Platform, Nielsen Answers
The Nielsen Company today announced the launch of the most powerful, web-based strategic information management system ever made available to the Consumer Packaged Goods (CPG) industry – Nielsen Answers™ 5.0.

14 May 2007

Hollywood, FL

The Nielsen Company and Experian Deliver Consumer Relationship Marketing Solution for CPG Companies
The Nielsen Company and Experian Marketing Services today announced a strategic alliance to provide CPG businesses with a new, holistic consumer relationship marketing (CRM) solution.

4 May 2007

Schaumburg, IL

The Nielsen Company, Age Lessons Reveal New Type of Baby Boomer: The Pivot Spender
A national study of Baby Boomers conducted by The Nielsen Company and Age Lessons has uncovered a new market segment known as Pivot Spenders who provide financial support to elderly/retired parents or an adult child 18+ on an ongoing basis.

27 April 2007

London, UK

Beauty andThe Bucks - Nielsen’s First Global Beauty Survey Reveals:
In our celebrity and youth obsessed society, one out of three consumers globally say they are spending more money today on beauty products because the pressure to look good is greater now than ever before, according to a new global beauty survey by The Nielsen Company.

2 April 2007

Schaumburg, IL

Sales of Red Wine Surge on Reports of Health Benefits
Sales growth of red wine outpaced sales growth of the total category by 40% in the 20 weeks ending March 10, according to figures just released by The Nielsen Company. The positive numbers reflect increased attention to the potential health benefits of red wine.

27 March 2007

Chicago, IL

Wal-Mart, Church & Dwight, Food Lion, SUPERVALU and Procter & Gamble Set to Headline The Nielsen Company’s Consumer 360 Conference
The Nielsen Company today announced the agenda for their annual Consumer 360 (www.consumer 360.com) event to be held May 15-17 at the Westin Diplomat Resort and Spa in Hollywood, FL, which features a lineup of leading industry executives. This conference is the consumer packaged goods (CPG) industry’s premiere educational and networking event, attracting over 1,000 industry professionals each year.

20 March 2007

Schaumburg, IL

Nielsen Introduces New Service for Understanding Consumer Behavior Across Countries
Nielsen today announced the launch of Global Track Consumer, the latest application from its Global Services unit to be delivered through Nielsen’s Answers technology. Global Track Consumer is the first industry application that enables multiple-country analysis and monitoring of consumer purchase behavior in a consistent, consolidated fashion.

13 February 2007

United Kingdom

With Valentine’s Day Beckoning, ACNielsen’s Love and Marriage Barometer Reveals…
Globally, 70 percent of us still believe marriage is for life, and three in four say it is a lifetime goal (especially in the USA), but for Catholic Southern European countries, marriage today is “irrelevant, not for life and not a lifetime goal.”  77 percent of Europeans believe a long-term stable relationship is just as good as marriage, but not so for 50 percent of Americans and Russians.

12 February 2007

New York, NY

Nielsen Creates New Service – Nielsen DigitalPlus – To Offer New Insights and Services From Television Set Top Box Data

The Nielsen Company announced today that it is consolidating its initiatives involving digital television set top box data into a new service offering named Nielsen DigitalPlus. Nielsen DigitalPlus will work with set top box data from cable system operators (MSOs) and satellite providers to create new insights and services for clients by integrating set top box data with other Nielsen information.

1 February 2007

Milan, Italy

New Survey Reveals Overwhelming Global Support for “Too Thin” Fashion Models Debate

“It has taken extreme and life threatening weather patterns to finally drive the message home that global warming is happening and is here to stay unless a concerted, global effort is made to reverse it," said Patrick Dodd, President, ACNielsen Europe, the world’s largest market information country who recently conducted a global online survey on consumer attitudes towards global warming.  “The good news is that nine out of 10 people globally are aware of global warming. The bad news is that only over half of them (57%) consider it a 'very serious problem',” said Dodd.

29 January 2007

United Kingdom

Global Warming: A Self-Inflicted, Very Serious Problem, According to More Than Half The World's Online Population

“It has taken extreme and life threatening weather patterns to finally drive the message home that global warming is happening and is here to stay unless a concerted, global effort is made to reverse it," said Patrick Dodd, President, ACNielsen Europe, the world’s largest market information country who recently conducted a global online survey on consumer attitudes towards global warming.  “The good news is that nine out of 10 people globally are aware of global warming. The bad news is that only over half of them (57%) consider it a 'very serious problem',” said Dodd.

24 January 2007

Schaumburg, IL

Drinkable Yogurt Outpaces Other Categories in Global Growth According to New ACNielsen Study of Food and Beverages

Beverages that support healthy diets are among the world's fastest-growing food and beverage categories, according to the latest study released by ACNielsen Global Services, an operating unit of The Nielsen Company. The Executive News Report, titled What's Hot Around the Globe - Insights on Growth in Food & Beverage Products noted that Drinkable Yogurts in particular was the fastest-growing food and beverage category purchased by consumers worldwide.

18 January 2007

New York, NY and Haarlem, the Netherlands

VNU Changing Name To The Nielsen Company

In a move that emphasizes its best-known brand name and underscores its commitment to create an integrated, streamlined global organization, VNU announced today it is changing its name to The Nielsen Company.

28 December 2006

Milan, Italy

Exercise and healthier life balance top global New Year’s resolutions for 2007

Fifty-six percent of people around the world will be making a New Year’s resolution for 2007, and getting more exercise and achieving a healthier work and life balance both top New Year’s resolutions lists in every region of the world, according to a recent ACNielsen global online survey of more than 22,000 consumers in 46 countries.

21 December 2006

Schaumburg, IL

ACNielsen Expands Agreement with Dollar General

ACNielsen announced today that it has expanded and broadened its partnership with Dollar General, the leader in the dollar store segment with over 8,000 stores. Under terms of the new five-year agreement, ACNielsen will provide Account Level Services for Dollar General and will have the only complete Account Release offering in the marketplace. This offering will include a Census level trade area which will be made available to the vendor community.

21 December 2006

New York, NY, USA

American Consumers Continue Leadership in Claiming
“No Spare Cash”

Americans continue to rank near the very top when it comes to being strapped for cash, according to a new ACNielsen study of consumers in 46 markets worldwide. One-fifth (20 percent) of U.S. respondents said that once they have covered their basic living expenses, they have no money left over. Only the Portuguese are more likely to say they don’t have money to spare—a distinction they took from U.S. consumers only earlier this year.

30 October 2006

New York, NY, USA

ACNielsen Acquires The Modeling Group

ACNielsen today announced that it has acquired The Modeling Group (TMG), a leading marketing-mix modeling provider to the consumer packaged goods industry.  By combining TMG with its existing large and growing marketing mix modeling business, ACNielsen Analytic Consulting becomes the largest global provider of marketing mix modeling services to the consumer packaged goods industry.

13 October 2006

New York, NY, USA

Consumers Unlikely to Follow Their Own Good Advice on Healthy Eating, Exercise

According to LifeChoices, a global ACNielsen study of how habitual out-of-home eating and drinking behaviors are established, 82 percent of consumers acknowledge that individuals are the most responsible for weight gain in the U.S. population, a far higher percentage than place the biggest blame on fast food restaurants (six percent) or food companies (two percent).

22 September 2006

Milan, Italy

Global Consumers Vote Designer Shoes their Top Accessory

Consumers around the world have unanimously voted ‘shoes’ the most important designer accessory in their wardrobe, according to a global luxury fashion accessories survey conducted by ACNielsen.

13 September 2006

Schaumburg, IL, USA

With Focus on Scraping By, Americans Forego Life’s Little Luxuries

Americans continue to rank near the very top when it comes to being strapped for cash, according to a new ACNielsen study of consumers in 40 markets worldwide. Nearly one-quarter (22 percent) of U.S. respondents said that once they have covered their basic living expenses, they have no money left over. There is a bright spot: for the first time since the study began in 2004, the U.S. has lost its usual top spot among countries whose consumers have no cash to spare. 

11 August 2006
New York, NY, USA
Likely renewal of concern about terrorism for world’s consumers

According to the latest ACNielsen Global Consumer Opinion Survey which polled over 22,780 consumers in 40 markets online in late May and early June, when asked about their major concerns in the next six months, only 14 percent cited a terrorist attack, and only six percent said terrorism was their biggest concern of all. This compares to 16 percent when the survey was conducted in November 2005 and 12 percent in June 2005. 

27 July 2006
New York, NY, USA

ACNielsen Launches Major Loyalty Marketing Initiative

A new ACNielsen loyalty business unit will help clients use shopper information to gain consumer insights and improve marketing & merchandising programs.

27 July 2006
Schaumburg, IL, USA

Consumers Want Healthy Homes: Health and Wellness Concerns Drive Consumer Purchases of Household Products

Consumers purchase household products that benefit their health and wellness in addition to the traditional food and beverage categories, according to the latest study released by ACNielsen Global Services.

15 June 2006
New York, NY, USA

The World’s Biggest Shopaholics? Surprise, It’s Not Americans

Americans, despite their reputation as indebted shopaholics, fall below the global average for recreational shopping, with only 68 percent shopping when they don’t really need anything.

12 May 2006
London, UK

Dell and HP/Compaq Rated ‘Best’ IT Equipment Brands Globally

Two in five companies in USA and Europe set to increase spending on Notebook computers. Future Investment for internet-related services higher in USA than Europe as savvy US companies demand higher ROI.

4 May 2006
Stockholm, Sweden

ACNielsen releases New Swedish ShopperTrends Survey

An ACNielsen survey released in Sweden today reveals, for the first time, which retailer is best at attracting shoppers, how consumers differentiate between retailers, and what matters most to them in their ‘shopping experience.’

25 April 2006
New York, NY, USA

Our social lives and personal image the first to suffer when the going gets tough

Cutting back on out-of-home entertainment, new clothes and technology upgrades are consumers’ top three belt-tightening measures globally. US consumers cite cutting down on take-out meals as number one strategy.

24 April 2006
United Kingdom

Where’s the cheapest place in Europe to buy a bottle of mineral water?

With budget airlines opening new routes monthly, travel in Europe has never been more accessible or affordable. It’s therefore useful for travellers to know how much their popular daily essentials will cost them when they get to their destination.

7 April 2006
New York, NY, USA

ACNielsen Agrees to Acquire Retail Measurement Business of Venezuelan Market Leader Datos Information Resources

Renamed ACNielsen de Venezuela S.A., Business Will Further Expand
ACNielsen’s Offerings in Important Latin American Growth Market.

4 April 2006
Italy

New Global Unemployment Survey Reveals Unemployment Crisis Worsening in Western Europe

One in four of Europe’s internet population affected by redundancy in past 12 months - either personally or an immediate family member. Portuguese and Germans hardest hit with two in five impacted.

3 April 2006
Madrid, Spain

Sales of Mass Consumption Products Increased 5.7% in 2005 in Spain – Most Areas of Spanish Consumer Market Showed Growth in 2005

According to the new Fresh Products panel, 79.5% of self-service fresh product purchases are made in supermarkets, compared to 20.5% in hypermarkets. Sales of LCD and Plasma televisions increased by 231%, and DVC video cameras by 50%.

2 March 2006
Schaumburg, IL, USA

ACNielsen and PepsiCo to Drive Sales Insights with Value-Added Services

ACNielsen U.S. announced an agreement with PepsiCo to work in cooperation on the development of a range of value-added applications that are designed to yield important consumer-driven sales insights for this world leader in convenience foods and beverages.

28 February 2006
Chicago, IL, USA

ACNielsen & Spectra to Host Revamped 2006 Consumer 360® Conference

ACNielsen and Spectra, companies of VNU, Inc., announced Consumer 360® 2006, to be held May 16-18 at the Desert Springs Marriott in Palm Desert, California. Showcasing What’s Next? in the Fast-Moving Consumer Packaged Goods Industry (FMCG), this year’s conference is expected to shed unprecedented light on the future of the industry.

27 February 2006
Schaumburg, IL, USA

ACNielsen Releases Annual Consumer & Shopper Insights Suite

ACNielsen U.S. announced the delivery of its Homescan® Consumer & Shopper Insights Suite, marking the earliest time a full-year database of syndicated consumer shopping behavior has become available from the company.

22 February 2006
Schaumburg, IL, USA

ACNielsen Acquires Beverage Data Network

ACNielsen U.S. today announced that it has acquired the assets of Beverage Data Network (BDN), the leading supplier of wholesaler sales data to the wines and spirits industry.

20 February 2006
Milan, Italy

Giorgio Armani and Gucci – the “World’s Most Coveted” Fashion Brands

Italian fashion powerhouses, Giorgio Armani and Gucci are the world’s most coveted designer brands according to a global online survey of 21,000 consumers in 42 countries conducted by ACNielsen.

7 February 2006
New York, NY, USA

You Don’t Need to Own a Car to Be Worried About Escalating Fuel Prices

While 70 percent of Internet-users worldwide claim to have a vehicle for which they must buy fuel, an even greater number are concerned about the impact of ever-rising fuel prices. As many as 82 percent of consumers on the world’s five continents claim to be feeling the hit to their wallets in a recent online survey by ACNielsen.

7 February 2006
Milan, Italy

One in Three Europeans Impacted Significantly By Rising Fuel Prices

Consumers throughout Europe have been forced to change their driving habits and cut down on living expenses to cope with spiraling fuel and petrol prices that continue to sweep the continent.

2 February 2006
New York, NY, USA

VNU’S Media and Marketing Guide For the Super Bowl

Several VNU businesses – including Nielsen Media Research and ACNielsen – today released a wide range of consumer and media information illustrating the enormous impact that the Super Bowl has on all areas of media and marketing in the U.S.

30 January 2006
Schaumburg, IL, USA

ACNielsen Unveils Predictions for 2006

ACNielsen US today has announced five predictions for the coming year. These predictions in health and wellness, retail, beverage alcohol and Boomers are intended to help decision-makers anticipate retail trends in 2006.

25 January 2006
Hong Kong

Optimism Towards the Local Job Market and Personal Finances Along With a
Strong Desire to Spend is Set to Fuel the Chinese New Year Season

‘Tis’ the Season to be Jolly’—this is especially so for more than a third of Hong Kong people whose favourite holiday is Chinese New Year (CNY). In a recent survey conducted by ACNielsen in Hong Kong, Hong Kong consumers’ spending desire has lingered from last year with one-fifth planning to spend more in the upcoming CNY than they did in the previous year.

24 January 2006
Schaumburg, IL, USA

ACNielsen Global Survey Finds U.S. Consumers Still Among Most Strapped for Cash

The United States and Portugal top 42 markets for the most cash-strapped consumers according to a recent global online survey from ACNielsen, the world’s leading provider of consumer and marketplace information. Nearly one-quarter (22%) of U.S. respondents said that once they have covered their essential living expenses, they have no money left over.

19 January 2006
London, United Kingdom

Consumer Confidence Increases the World Over

Consumers’ confidence in their local economies, job prospects and personal finances is on the rise globally, according to a recent survey by ACNielsen. The ACNielsen Consumer Confidence Index, introduced by ACNielsen last year grew from the average 92 points in May 2005 up to 98 points in November, with two thirds of countries experiencing an increase in consumer confidence.

21 December 2005
Mexico City

ACNielsen Mexico is Recognized as "2005's Best Marketing Research Agency" by Merca2.0

ACNielsen Mexico has been recognized again for its performance, professionalism and superior service in the Mexican marketing industry.

19 December 2005
Schaumburg, IL, and Hoboken, NJ

ACNielsen Book on Category Management Book Published by Wiley

ACNielsen and John Wiley & Sons today announced the release of "Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs." The new book, created by ACNielsen and published by Wiley, explores both the state of and the state-of-the-art in category management - the process of managing product categories as small businesses.

12 December 2005
Haarlem, the Netherlands

Lewis Named U.S. Head of VNU’s ACNielsen Unit

VNU N.V. (ASE: VNU) announced today that John J. Lewis has been appointed president and CEO of ACNielsen U.S.A., a unit of VNU Marketing Information, effective January 9, 2006.

7 December 2005
New York, NY, USA

VNU Marketing Information Acquires Decisions Made Easy

VNU Marketing Information, a business unit of VNU, a global information and media company, announced the acquisition of Decisions Made Easy (DME) an international company dedicated to helping consumer-packaged goods (CPG) manufacturers effectively manage, analyze, present and act on their sales and supply chain data through the use of its software and services.

6 December 2005
Schaumburg, IL, USA

ACNielsen Homescan MegaPanel Expansion Now Complete; CPG Industry's Leading Consumer Panel Generating Wealth of New Consumers and Shopper Insights

ACNielsen U.S. announced the completion of its ambitious Homescan® consumer panel expansion, a two-year initiative that has more than doubled the size of the consumer packaged goods (CPG) industry’s leading source of consumer and shopper insights.

5 December 2005
Haarlem, the Netherlands

VNU Appoints Schmidt Head of Its Marketing Information Group

VNU, a leading global information and media company, today announced that Steven M. Schmidt has been appointed president and chief executive officer of its Marketing Information (MI) group, effective January 1, 2006.

5 December 2005
New York, NY, USA

Organic and Functional Foods Have Plenty of Room to Grow, According to New ACNielsen Global Study

U.S. consumers are among the least likely shoppers from around the world to regularly purchase organic food and beverage products, according to a new online global survey from ACNielsen, the world’s leading provider of consumer and marketplace information. Asked about their purchasing of organic alternatives from 11 food and beverage categories, just 6 to 15 percent of U.S. consumers said they purchase such products regularly – well short of the average among consumers from all 38 markets included in the study.

View Past News Releases