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30 October 2006
New York, NY, USA
ACNielsen, a VNU business and the world’s leading provider of consumer and marketplace intelligence, today announced that it has acquired The Modeling Group (TMG), a leading marketing-mix modeling provider to the consumer packaged goods industry. The Modeling Group will become part of ACNielsen’s Analytic Consulting global business unit. Financial terms were not disclosed.
By combining TMG with its existing large and growing marketing mix modeling business, ACNielsen Analytic Consulting becomes the largest global provider of marketing mix modeling services to the consumer packaged goods industry. Marketers commonly use marketing mix modeling services to help them to improve the return on their marketing investments.
“The Modeling Group is a very talented organization that is highly regarded by its clients. They are a great fit with our Analytic Consulting business. Together, we are in an even better position to help our clients grow through improved marketing ROI,” said Mitch Barns, president of ACNielsen Analytic Consulting and BASES.
The Modeling Group’s two principals, Sharon Ameri and Dipita Chakraborty, will take on senior leadership positions within ACNielsen Analytic Consulting and report to Dennis Moore, ACNielsen Analytic Consulting’s senior vice president for North America.
“We are excited to join ACNielsen Analytic Consulting and we see great potential in our combined future,” noted Ameri and Chakraborty in a joint statement. “TMG’s customized approach to analytics and dedication to client service are complemented by ACNielsen’s global scale and leadership in analytics. Our combined talents and resources will provide increased value to our clients."
The Modeling Group is based in Stamford, Connecticut, USA, with an office in Cincinnati, Ohio. The company employs 60 people and has client relationships in North America, Europe, Asia and Latin America. The firm specializes in marketing-mix modeling and other advanced analytic services for the Consumer Packaged Goods and other industries.
About ACNielsen
ACNielsen, a VNU business, is the world’s leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen’s market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns. To learn more, visit www.acnielsen.com.
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