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24 April 2006
United Kingdom
With budget airlines opening new routes monthly, travel in Europe has never been more accessible or affordable. It’s therefore useful for travellers to know how much their popular daily essentials will cost them when they get to their destination.
The twice-yearly ACNielsen Euro Price Barometer measures the cost of popular international grocery products across 16 countries in Europe.
“It’s useful to know and compare what your favourite grocery products will cost once you leave home. Depending on where you are travelling to, certain products can be more than double the cost in your local supermarket,” said Frank Martell, President and CEO ACNielsen Europe.
The cheapest place to buy a large bottle of still mineral water is Switzerland – but it’s the most expensive place in Europe to buy a packet of potato crisps. A bottle of water in Switzerland costs €0.92, compared with Finland where the same bottle will cost you €2.09. And if you are travelling to Finland, don’t forget to pack disposable razors, where a packet will cost €6.05 compared to paying €2.59 for them in Germany.
Denmark is the most expensive place to buy a large bottle of soft drink, but Finland again, is where it will cost you more to buy a can of your favourite fizzy beverage. The cheapest place to buy a can of soft drink is the Netherlands and Spain. Chocoholics should stock up in Germany, the cheapest country to find international brand chocolates, while if you’ve a hankering for a bag of crisps, don’t hesitate to buy some in Denmark, which has the cheapest prices in Europe!
“While ACNielsen’s Euro Price Barometer has shown that grocery prices are slowly converging across Europe, for some products there is still considerable differences according to what country you do your shopping in. Factors that influence costs of an average grocery basket include geographical location, freight costs, sales tax, land cost and the retailer landscape of that country.
“The twice-yearly survey shows that Finland is the most expensive place in Europe for popular grocery products, while the cheapest countries to fill your grocery basket are Germany and the Netherlands, mainly due to the dominance of hard discounters such as Aldi and Lidl who are keeping prices competitive there,” noted Mr. Martell.
Figure 1. Click for enlargement
About ACNielsen
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
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