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7 December 2005
New York, NY
VNU Marketing Information, a business unit of VNU, a global information and media company, today announced the acquisition of Decisions Made Easy (DME) an international company dedicated to helping consumer-packaged goods (CPG) manufacturers effectively manage, analyze, present and act on their sales and supply chain data through the use of its software and services. DME will further strengthen VNU Marketing Information’s current leadership position within the CPG industry, helping clients to make better decisions in generating sales growth, improving margins and better serving retailers and their shoppers. Financial terms were not disclosed.
Decisions Made Easy software helps CPG sales teams manage the enormous amount of data now available and turn it into supply chain and marketing insights for themselves and the retailers they serve. These data include a growing array of market and supply chain information sources such as Electronic Point of Sale (EPOS) from retailers, supply shipments, space planning and consumer behavior/demographics. The DME software enables the measurement and analysis of daily, store by store EPOS data behind the client’s firewall with unmatched speed of implementation and user response.
“DME is a great strategic fit for VNU Marketing Information as we further strengthen our role as a provider of insightful and ‘decision-ready’ marketing and consumer information to our clients,” noted Tom Markert, Chief Marketing and Client Service Officer, VNU Marketing Information. “When we talked to DME clients they told us that DME makes technology work quickly and efficiently to help them not just build databases, but build their businesses.”
“With the high demand for our services, our growing client base and our push to expand geographically, the time was right to seek an investment partner,” said Wayne Rigney, CEO of DME. “We feel the fit with VNU Marketing Information’s capabilities and assets is compelling; in fact our clients were already asking us to integrate more closely with their services.” DME clients include such CPG leaders as Allied Domecq, Diageo, Nestlé, Reckitt Benckiser and Unilever. DME will be managed as a unit of VNU Marketing Information.
About VNU Marketing Information
VNU Marketing Information (VNU MI) is the world’s leading provider of information, insights and solutions that help clients improve their marketing and sales performance. Through its business units – ACNielsen and VNU Advisory Services (which includes BASES, Spectra, Claritas and HCI) – VNU MI helps clients measure and analyze their markets, understand consumer behavior, identify growth opportunities and conduct successful targeted-marketing activities. VNU MI serves more than 9,000 clients, including the world’s leading manufacturers and retailers of consumer packaged goods, as well as leading companies in technology, telecommunications, financial services, real estate, pharmaceuticals and other major sectors of the economy. The group is part of VNU, a global information and media company active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. The company employs 38,000 people and had total revenues under IFRS amounted of EUR 3.3 billion in 2004. VNU is listed on the Euronext Amsterdam (ASE: VNU) stock exchange. Additional information is available at http://www.vnu.com.
About Decisions Made Easy
Decisions Made Easy (DME) is a global company dedicated to helping FMCG suppliers effectively manage, analyze, present and action their sales and supply chain data through the use of its software and services. DME serves over 100 clients including Allied Domecq, Diageo, Nestlé, Reckitt Benckiser and Unilever and has locations Chippenham, UK; Bentonville, Arkansas, USA; and Sydney, Australia.
For 15 years Decisions Made Easy has been providing software and analytical services, helping customers manage CPG data using its Cipher and Crunch software. Its expertise includes world-class data management solutions for named account data as well as more intricate retailer extranet CPG data solutions such as Collaborative Planning, Forecasting and Replenishment.
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