|
24 August 2005
Stockholm, Sweden and Copenhagen, Denmark
Coop, the largest retailer in the Nordic countries, and ACNielsen, the world’s leading marketing information provider, announced today a new agreement that will expand the relationship between the two companies in Denmark, Norway and Sweden.
The agreement calls for ACNielsen to provide a range of market measurement services, merchandising software and advisory services to Coop, while the retailer will make its point-of-sale (POS) scanning information available to ACNielsen in all three countries. Prior to the new agreement, Coop had provided POS data to ACNielsen only in Norway and Sweden. ACNielsen integrates Coop’s POS data into its Scantrack retail measurement services and also provides manufacturers with key-account reporting about sales of fast-moving consumer goods (FMCG) through Coop.
“This expanded relationship with ACNielsen will help Coop develop a better understanding of the Nordic marketplace and support our efforts to realize closer integration and greater synergies across the region,” said Jan Lundgren , Senior Vice President. Noting that Coop is restoring ACNielsen’s access to its POS data in Denmark after a three-year period of non-cooperation, Sigurd Ringheim, General Manager Internal Material & Services, Coop Norden said, “ACNielsen has made great progress since 2002 to improve its coverage of the Danish marketplace and the quality of its information, especially in terms of ‘census’ reporting.
“We are delighted to reach this new agreement with Coop”,said Risto Maila, Group Managing Director, ACNielsen Nordics “and we believe this is a very positive development not only for our two companies but for the Nordic FMCG industry as a whole.” .
About Coop
Coop Norden AB was founded on January 1st 2002. The company has 28,000 employees and approx. 1,100 stores and hypermarkets in Denmark, Norway and Sweden. Turnover is SEK 86.5 billion. Together with the cooperative societies, it has around 3,000 stores and hypermarkets. Total retail sales amount to SEK 135 billion. The group’s head office is in Stockholm.
About ACNielsen
ACNielsen, a VNU business, is the world's leading marketing information provider. Offering services in more than 100 countries, the unit provides measurement and analysis of marketplace dynamics and consumer attitudes and behavior. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional service to understand competitive performance, to uncover new opportunities and to raise the profitability of their marketing and sales campaigns.
Back to Top
|
