5 March 2008
Schaumburg, IL
Consumers Attracted To “Glitz” of Celebrity Wines
Celebrity-driven alcohol beverage products -- those branded with the name of, or directly associated with a famous individual -- are gaining popularity in the U.S. and wine is emerging as the star of the show, according to The Nielsen Company.

29 February 2008
Schaumburg, IL
More Than Half of U.S. Consumers Would Give Up ‘Convenience Packaging’ To Help Environment
Research from The Nielsen Company shows that more than half of U.S. consumers would give up all forms of packaging provided for convenience purposes if it would benefit the environment, including: packaging designed for easy stacking/storing at home (58 percent); packaging that can be used for cooking, or doubling as a re-sealable container (55 percent); and packaging designed for easy transport (53 percent). U.S. consumers are slightly more likely to give up packaging for convenience purposes than the average global consumer.

26 February 2008
Philadelphia, PA and Schaumburg, IL
NMI and Nielsen Align to Provide Deeper Insight Into LOHAS Consumers, Sustainability and the Green Marketplace
Natural Marketing Institute (NMI), the leading market research and strategic consulting firm specializing in health, wellness and sustainability, and The Nielsen Company announced an agreement to provide in-depth insights into NMI’s Lifestyles Of Health And Sustainability (LOHAS) consumer segmentation model and expertise. The relationship provides consumer packaged goods (CPG) manufacturers and retailers with a better and enhanced understanding into the $209 billion LOHAS market and the ability to make smarter “eco-decisions” about product development, positioning, pricing, communication and distribution to meet LOHAS consumers’ needs.

22 February 2008
New York, NY
The Nielsen Company's 2008 Guide to the Academy Awards
With the writers strike settled and the 80th Academy Awards confirmed for February 24 in Hollywood, California, The Nielsen Company released its annual Guide to the Academy Awards, which showcases a wide range of consumer and media information illustrating the enormous impact the Academy Awards has in the U.S.

7 February 2008
Schaumburg, IL
Nielsen: U.S. Consumers Sweet On Chocolate For Valentine’s Day
U.S. consumers shower their sweethearts with chocolate candy for Valentine’s Day, with retail sales expected to top more than $323 million during the holiday week, according to The Nielsen Company. Valentine’s week ranks number one for chocolate candy sales, and places third for all candy sales with consumers expected to purchase more than $414 million.

5 February 2008
Schaumburg, IL
Nielsen First to Offer Convenience Store Sales Data in NACS Hierarchy
The Nielsen Company announced that consumer packaged goods (CPG) manufacturers and convenience store retailers will have access to convenience store sales data classified according to the NACS-defined hierarchy of product categories. Nielsen is the first to offer clients access to its convenience channel insights according to the NACS category definitions, providing more clarity and consistent classifications, which allow for more effective discussions between CPG manufacturers and convenience retailers.

5 February 2008
Schaumburg, IL
Nielsen Experts to Examine Consumer Trends Impacting Food Industry
Todd Hale, senior vice president, Consumer & Shopper Insights, Nielsen Consumer Panel Services and Shannon Jimenez, associate client director, Nielsen Retail Services to share insights and experience regarding the top trends facing the U.S. consumer packaged goods (CPG) industry with high potential food industry executives participating in the Food Industry Management Program at the USC Marshall School of Business.

24 January 2008
New York, NY
The Nielsen Company’s 2008 Guide to the Super Bowl
The Nielsen Company released its annual Guide to the Super Bowl which showcases a wide range of consumer and media information about the most notable marketing event in the U.S. – the NFL’s Super Bowl – scheduled for February 3 in Glendale, AZ.

14 January 2008
Schaumburg, IL
Nielsen: Half of U.S. Consumers Reduce Spending to Combat High Gas Prices
New research from The Nielsen Company finds that half (49 percent) of U.S. consumers are reducing their spending to compensate for rising gas prices, up four points from June 2007. Consumers are also battling high gas prices by combining shopping trips and errands (70 percent), eating out less (41 percent) and staying home more often (39 percent).

10 January 2008
Schaumburg, IL
Save-A-Lot Selects Nielsen as Marketing Information Provider
The Nielsen Company announced it has signed an agreement with Save-A-Lot, establishing Nielsen as Save-A-Lot’s preferred provider of marketing information for merchandising and market decision support across the 1,150-store chain. The multi-year agreement marks the first time Save-A-Lot has agreed to a limited release of its company-owned store scanning data.

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