We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
'Made In Matters'… or Does It?
The majority of global consumers are exposed to both multinational and local brands.
The Celebrity Power of Music in Advertisements
Dr. Bradly Vines, Director, Neuroscience Europe
When used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.