We study consumers in more than 100 countries to give you the most complete view of trends and habits worldwide.
With Consumer Confidence Up Last Year, 2018 Shows Promise for Global Product Companies
2017 was a good year for global consumers, with consumer confidence ending the year at a near-record level.
As Trends in Beauty Highlight, Brand Value Is More than Skin Deep
More than any other consumer industry, beauty and personal care are driven by trends.
The Science Behind What's Next™
The right data can mean the difference between guessing and knowing. Nielsen's data is backed by real science, so you won't have to wonder what's next—you'll know.