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In 1931, Arthur C.
Nielsen, Sr., wrote the Nielsen Code, defining the principles
that would guide Nielsen to global leadership in marketing
research. The Code remains relevant today and continues to
guide our business.
Impartiality
Be influenced by
nothing but your clients' interests. Tell them the truth.
Thoroughness
Accept business
only at a price permitting thoroughness. Then do a thorough
job, regardless of cost to us.
Accuracy
Watch every detail
that affects the accuracy of your work.
Integrity
Keep the problems
of clients and prospects confidential. Divulge information
only with their consent.
Economy
Employ every economy
consistent with thoroughness, accuracy and reliability.
Price
Quote prices that
will yield a fair profit. Never change your price unless warranted
by a change in specifications.
Delivery
Give your clients
the earliest delivery consistent with quality - whatever the
inconvenience to us.
Service
Leave no stone unturned
to help your clients realize maximum profits from their investment.
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