Consumer Confidence, Concerns, Spending and Attitudes to Recession: A Global Nielsen Consumer Report  (PDF, 448 KB)

Consumer confidence has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, the definitive gauge of consumer sentiment around economic and social concerns across 51 countries.

Consumers and Designer Brands : A Global Nielsen Report (PDF, 533 KB)

In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past few years. The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and there are generous payoffs for designer brands that dare to diversify.

Packaging and The Environment : A Global Nielsen Consumer Report (PDF, 1.39 MB)

There's no doubt about it: Green is the new black. With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer's dream. Concern around packaging waste is increasing at a higher rate than any other environmental issue, yet when it comes to shopping for everyday essentials, are consumers really willing to put their money where their mouth is?

Consumer Confidence, Concerns and Spending Intentions: A Global Nielsen Consumer Report (PDF, 2.68 MB)

In the face of mounting global economic and social pressures, consumers across the globe are slowly tightening their belts. According to the latest Nielsen Global Consumer Confidence Survey, global consumer confidence has fallen from 97 to 94 in the last six months.

Trends in Online Shopping: A Global Nielsen Consumer Report  (PDF, 1.21 MB)

Consumers across the globe are increasingly swapping crowded stores for one-click convenience, as online shopping becomes a safe and popular notion. According to a recent global survey conducted by The Nielsen Company, over 85% of the world's online population has used the Internet to make a purchase, up 40% from two years ago, and more than half of Internet users are regular online shoppers, making online purchases atleast once a month.

Grocery Store Choice and Value for Money: A Global Nielsen Consumer Report- January 2008  (PDF, 1 MB)

The rules of the retailing game seem to be changing dramatically as consumers re-evaluate the criteria for choosing the stores they spend their money in.  According to a recent survey conducted by The Nielsen Company, the 'Location, Location, Location' mantra used by retailers as the critical success factor may need to be revised.  Globally, consumers have revealed that Good Value For Money is now the most important factor in determining where they buy their groceries.

Trust in Advertising: A Global Nielsen Consumer Report -October 2007  (PDF, 922 kb)

'Word of Mouth' The Most Powerful Selling Tool: Traditional Media Advertising Still More Credible Worldwide Than Ads on Search Engines, Web Site Banners and Mobile Phones:
Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet Survey.

Consumer Ailments and Remedies- August 2007  (PDF, 1.17 mb)

Key findings from a global health survey conducted byThe Nielsen Company has found that headaches, colds, sleeping problems and back aches are the most common ailments of the world's consumers, and when it comes to their treatment in an industry estimated to be worth over US$70 billion, consumers are loyal and habitual purchasers of Over-The-Counter (OTC) self-medication products.

Consumer Confidence, Concerns and Spending Intentions- July 2007          (PDF, 1.49 mb)

Consumer confidence fell two index points from 99 to 97 over the last six months according to the twice-yearly, 47 country Nielsen Global Consumer Confidence Index.  India and Norway topped the Confidence Index at 135 and 132 points respectively, while Portugal and Korea languished once again at the bottom of the Index as the world's pessimists.  In the six months since the survey was last conducted in October 2006, consumer confidence fell in 35 of the 47 countries covered by Nielsen's global consumer survey.  Globally, consumers appear to have erred on the side of caution in the first half of this year.

Health, Beauty & Personal Grooming - March 2007  (PDF, 2.53 mb)

In a society seemingly obsessed with beautiful people and
celebrity, where unrealistically thin models strut catwalks and
airbrushed photographic images adorn billboards and
magazine covers, over two thirds of consumers the world over
agree the pressure to look good is much greater that it was in
our parents’ day. But that doesn’t mean consumers are
prepared to spend more to enhance their appearance, or go
out of their way to look stylish all the time, according to a
recent Nielsen survey.

Consumer Attitudes Towards Aging - 2006  (PDF, 282kb)

The world’s Internet consumers are happy to turn back the hands of time, with 60 percent agreeing that your 40s are the new 30s, and over half who consider your 30s the new 20s, and 60s the new middle age, according to the world’s leading market research company. In the largest Internet survey of its kind conducted in 41 markets globally, ACNielsen asked consumers about their attitudes towards age, living in the parental home into your late 20s, and cosmetic surgery.

China Trend Watch - 2006  (PDF, 3.7mb)

Little Emperors, the first wave of China’s one-child policy, are entering the workforce. Having worked hard at school with a period of unprecedented growth, this most dedicated consumer group in China is enjoying income levels unmatched by that of previous generations. Born and raised in a period of economic boom, Little Emperors have grown up on a steady diet of foreign brands and western notions of consumption which they have happily adopted. Their voracious consumption will be the backbone of continued growth across China, creating new market opportunities for manufacturers and retailers.

Global Consumer Confidence Report - September 2006  (PDF, 204k)

While overall consumer confidence has been sustained, globally, consumers continue to cite the Economy (47%), Health (37%) and Job Security (31%) as their major concerns for the next six months. This latest ACNielsen Online Consumer Confidence and Opinion Survey, conducted in late May/early June, polled about 21,780 internet users in 40 markets from Europe, Asia Pacific, North America to the Baltics.

Consumer Insights into Globalisation - August 2006  (PDF, 177k)

According to ACNielsen’s latest Global Online Consumer Opinion Survey, half the world’s online consumers agree that globalisation has improved their lives considerably - from gaining access to international news and entertainment, to enabling ownership of goods and services the same as anyone else in the world, to breaking down cultural differences and creating more job opportunities.

Understanding the Path to Purchase: Resolving the Complexities That Influence Decisions  (PDF, 586k)

The fast pace of today’s automotive market and the many influences on consumer choice require manufacturers and dealers to understand and take actions quickly to reflect changes in consumer preferences. This paper discusses a new method of understanding and influencing the path to purchase using the rules that consumers use in this journey, and the key moments of influence that affect the purchase decision.

Diagnosing Brand Health: Connecting the Dots Between Attitudes and Behavior (PDF, 2.24mb)

This paper was presented at Brand Matters, an ESOMAR World Research Conference which took place in New York on February 8-10, 2006. The paper through a case study demonstrates that it is possible to integrate attitudes and behaviors and create a more holistic diagnosis of brand health.

ACNielsen Global Consumer Opinions Survey – Cost of Living, April 2006 (PDF, 350k)

The ACNielsen Global Consumer Opinions Survey regarding money saving strategies when the cost of living rises was conducted in 42 markets across North America, Latin America, Asia-Pacific, Europe and South Africa. More than 23,500 consumers were surveyed online in November 2005 to gauge their approach to their budgets when times are tough. Download the data report (PDF, 4 MB) to see some of the interesting similarities and differences between regions and countries..

Consumer Insights Into Fuel Prices,
February 2006 (PDF, 1.1MB)

While 70 percent of Internet-users worldwide claim to have a vehicle for which they must buy fuel, an even greater number are concerned about the impact of ever-rising fuel prices. As many as 82 percent of consumers on the world’s five continents claim to be feeling the hit to their wallets in a recent online
survey by ACNielsen.

Global Consumer Confidence Report,
January 2006 (PDF, 1.4MB)

Consumers’ confidence in their local economies, job prospects and personal finances is on the rise globally, according to a recent survey by ACNielsen. The ACNielsen Consumer Confidence Index, introduced by ACNielsen earlier this year, grew from an average 92 points in May 2005 up to 98 points in November, with two thirds of countries experiencing an increase.

LifeChoices

ACNielsen | LifeChoices is a global ACNielsen study of how habitual out of home eating and drinking behaviour becomes established, the heuristics underlying them, and the impact of weight gain concerns in modifying choices.

Download PDF of Topline Report (PDF, 1.0MB)

Consumer Attitudes Towards Functional Foods & Organics, November 2005 (PDF, 380k)

‘Functional Foods’, fortified with added vitamins or supplements and promoting specific health benefits, as well as organic alternatives, are yet to convince consumers of their value.

Global Consumer Attitudes Towards Online Shopping, October 2005 (PDF, 251k)

More than 627 million people have shopped online, including over 325 million within the last month. Of them, over 212 million online shoppers mention Books as among the last three items they purchased online.

The Power of Private Label: An Insight into Consumer Attitudes, August 2005 (PDF, 414k)

Two thirds of global consumers consider Supermarket Own, or 'Private Label', Brands to be a good alternative to other brands, with as many as four in five consumers considering this the case in the developed markets of Europe, the Pacific and North America.

The Nutrition-Conscious Shopper - Consumer Attitudes Towards Nurtitional Labels on Food Packaging in Europe, August 2005 (PDF, 333k)

Half the world’s consumers understand the nutritional labels on food packaging only ‘in part.' This study asked consumers around the world how much they understood food labeling, when they would check nutritional information and labeling and what they check for as they do their grocery shopping.

Asia Pacific Consumer Confidence Survey,
1st Half 2005 (PDF, 291k)

Europe Consumer Confidence Survey,
1st Half 2005 (PDF, 292k)

Asian consumers are clearly the world’s most optimistic at the moment, while the vast majority of Europeans and Americans remain firmly in the doldrums.  Asia’s buoyant outlook is being driven by the emerging consumer powerhouses of China and India, while some of Europe’s largest economies of France, Germany and Italy are struggling with negative (or flat) growth, increasing unemployment and pockets of political instability.