No question about it, radio frequency identification (RFID) has many potential benefits for the consumer packaged goods industry (CPG) beyond the immediate retailer compliance issues. Some of these are being realized today in the RFID pilot studies. Others will come with advances and global standardization of technology and wider adoption across the CPG industry. But the true benefit of RFID is being able to link information from the supply side to in-store movement information which could dramatically reduce out-of-stocks, avoid product counterfeiting, cut shrink and provide valuable insights into what consumers really want.

RFID: Insights Beyond the Bar Code is the ACNielsen global RFID news and information source for the CPG industry. In each edition, we will keep you posted on the latest updates from key retailers, new RFID technology and services, research & development, and ACNielsen’s information applications of RFID generated data.
                                                                                     

Download the latest issue now Dr. Bill Hardgrave, Director of University of Arkansas RFID Research Center, talks with ACNielsen on RFID read rates, data management, out-of-stocks, the 5 cent RFID tag myth, and the new Research Center Quotes and comments from the RFID community The University of Arkansas and 24 industry-leading companies have joined forces to support a neutral, third-party RFID research and testing facility The EPCglobal UHF Generation 2 Standard Technology growth trends The latest updates from CVS Pharmacy, Target and Tesco