ACNielsen Insights Asia Pacific

This edition of ACNielsen Insights Asia Pacific focuses on Pricing.  Articles include:

• Price and Profitability - What Your Brand Needs to Know About the Price of Profitability
• The Pricing Toolbox
• How Price Relates to Other Variables in the Marketing Mix

Consumer Insight Magazine

Articles from this edition of Consumer Insight include:

• Baby Boomer Segmentation: Eight is Enough
• Global Household Product Sales: Innovative Items Clean Up
• Tune Into Teens: Test Your Teen Aptitude
• Employee Empowerment: The Key to Capturing Productivity
• Gas Price Hikes Put Brakes on Spending
• Cracking the Retail C.O.D.E.
• Trendwatch—Walk-In Retail Clinics: A Healthy Savings Idea

Consumer-Centric Category Management

This book, created by ACNielsen and published by John Wiley & Sons, explores both the state of and the state-of-the-art in category management—the process of managing product categories as small businesses.

Facts, Figures & the Future

Trying to keep up with trends in the consumer packaged goods industry? Subscribe to our very own Facts, Figures & the Future electronic newsletter. This free monthly e-newsletter is produced by ACNielsen, the Food Marketing Institute, and Phil Lempert, National Food Trends editor for the NBC Today Show and a consultant to ACNielsen. Each issue is full of insights into consumer and retail trends.

RFID: Insights Beyond the Bar Code

RFID: Insights Beyond the Bar Code is the ACNielsen global RFID news and information source for the CPG industry. In each edition, we keep you posted on the latest updates from key retailers, new RFID technology and services, research & development, and ACNielsen’s information applications of RFID generated data.