|
Today, ACNielsen
is one of the largest businesses of The Nielsen Company,
a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek) and trade shows. The privately held company has more than 42,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.
The company's acquisition of ACNielsen in 2001 reunited the business with Nielsen Media Research under the same corporate parent.
ACNielsen is playing a leading
role in the development of a new generation of Nielsen business
solutions for client’s marketing issues. ACNielsen Advisory Services is comprised of a broad spectrum of Nielsen marketing information-based companies including ACNielsen, Spectra, BASES, Claritas and HCI. ACNielsen Advisory Services also draws on the resources
of all Nielsen marketing information-related businesses as well as other Nielsen businesses and third party capabilities to develop new, integrated
services and approaches to client service.
ACNielsen is also collaborating with members of the Nielsen Media
Measurement & Information businesses, especially Nielsen
Media Research, on new services that integrate consumer-focused
marketing and media information.
Nielsen's Business
Media interests include such publications as Adweek,
Convenience Store News
and Progressive
Grocer, among other leading trade magazines.
Nielsen Business Media is also a leading producer of trade shows and conferences.
|